After conducting a detailed analysis of the company’s current situation, its challenges, and its objectives in the short, medium, and long term, we devised a digital strategy that was structured on different levels and investment phases.
CREATE: Consultancy
BUILD: Project management, web development, software development.
OPERATION: Infrastructure, support
DRIVE: Digital marketing, corporate identity, marketing automation, programmatic advertising

In the first year, traffic directed to the site tripled. The IEEM brand went on to occupy the first page of Google search results – both paid (SEM) and organic (SEO) – for more than ten search terms related to the company’s products and services. The digital environment was consolidated as a means of customer acquisition, with a revenue increase from this channel close to 300%. The project ROI for the first year (including campaigns and initial development costs) was 440%.